Cats (felids) have been on earth for about 25 Million Years. The domestic cat evolved from Panthera Lineage (lions, jaguars, leopards, tigers) over 3 million years ago. Cats, including domestic cats, are obligate carnivores. They are the strictest carnivores of the sixteen mammal families in the order Carnivora. They must eat meat, animal flesh and organs, to survive.

    Cats bodies are designed to eat and process meat.

    • powerful, specialized jaw
    • teeth adapted for tearing and shredding meat
    • short digestive tract
    • stomach acids to facilitate the digestion of meat

  • For millions of years cats have thrived on fresh, moisture rich meat.

    Modern day cat food is mostly grain, not meat. Some products list a meat as the first ingredient but it’s the many following ingredients that make up the bulk of the food. Ingredients like Corn, Wheat, Gluten, Soy, Cereal and Barley. Dry cat food also has an extremely low moisture level, less than 10% moisture.

    Cats haven’t evolved to eat dry food (low moisture, grain based food)

    • their teeth and jaw are not designed to grind grains
    • they lack the physiology required for the efficient digestion of grains
    • cats do not have salivary amylase, and have low levels of other digestive enzymes needed for digesting carbohydrates
    • cats have a low thirst drive
    Many cat owners are now concerned about the increase of diseases such as Urinary Tract Disease, Cystitis (bladder inflammation), Bladder/Kidney Stones, Chronic Renal Failure (CRF), Feline Diabetes, Inflammatory Bowel Disease (IBD), Obesity and Cancer.

  • PF5 Premium Formulation For Cats solves the issues surrounding commercial cat food, using proven technology.


    Cats have a low thirst drive and do not voluntarily drink enough water. In natural life they would get their water from their prey (i.e. a mouse is over 70% moisture). Being well hydrated is vital as it helps prevent diseases, like Urinary Tract Disease. To ensure your cat is getting enough of this essential nutrient, the moisture level of our rolls is carefully maintained throughout the cooking process to keep it at the optimal level, approx. 70%.


    Cats are strict carnivores, for millions of years they have eaten a meat based diet. The meat content of our products is approx. 94% (by in-going ingredient weight).


    Raw meat is not recommended due to the risk of bacteria to the food handler, especially children or if the raw meat is left out. To solve this issue the meat in our rolls is lightly cooked. The natural nutrients are retained and it is safe to handle and feed.


    Cuts of meat are not enough. In natural life cats would eat all of their prey to obtain balanced nutrition. They even obtain minerals by digesting animal bones. PF5 For Cats contains meat, organs and finely ground bone for maximum natural nutrition.

  • PF5 rolls are formulated to provide the nutritional levels established by AAFCO and are complete and balanced for all life stages including Adult, Growth and Reproduction.
    Taurine, Thiamine (Vitamin B1), Lysine; Our products contain the correct levels of these, and all other nutrients.
    PF5 rolls are independently tested to verify the levels throughout the life of the product.
    PF5 For Cats is designed to be fed as your cats sole diet, no supplementation.


    PF5 For Cats is low carb, with less than 3% carbohydrate.
    PF5 FLEX, FUSION and SHIELD are grain free.
    PF5 SOOTHE and SHINE have limited grains, just 2% rice.


    No Gluten, No Wheat, No Corn, No Sugar, No BHA or BHT,
    No Ethoxyquin and No Propylene Glycol.
    All of our PF5 For Cats products are free from these allergens.

5 Premium Formulations For Cats

Available from the chilled pet food section


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